Privacy & Data Handling
TrueSignals (“we,” “us,” “our”) is a win-loss research service. We interview a client's won and lost buyers, combine it with the client's CRM notes and sales call recordings, and deliver findings, messaging recommendations and battlecards. We are not a self-serve product: there is no account to sign up for and no interview tool you operate yourself. You engage us, we run the interviews, and we deliver the analysis.
This page explains what data moves through an engagement, whose data it is, what we do with it, and how to get it deleted. It covers the marketing site at truesignals.io and every client engagement.
The two stages we work in
How we handle data depends on the stage of the engagement.
1. Pilot (paid, 10–15 interviews)
You give us a list of recent won and lost deals, plus contact details for the buyers involved, access to the relevant CRM records, and any sales call recordings for those deals. You review and approve the outreach list before we contact anyone. We schedule and conduct the interviews, analyze them alongside your CRM notes and call recordings, and deliver a written findings report.
2. Ongoing program (monthly, billed quarterly)
The same arrangement, continuously: as new deals close, you share the relevant contacts, CRM records and call recordings, we interview the buyers, and we deliver monthly updates plus a quarterly report. The approval and data-handling rules below apply at every stage — there is no reduced-oversight “automated” mode.
Whose data this is, and how outreach works
Most of what we handle is not your data alone. Buyer interviews involve people who worked for or represent your customers and prospects — they never signed anything with us, and many of them chose not to do business with you. That makes the outreach itself something we take seriously:
- We only contact someone on a list you have reviewed and approved.
- We identify ourselves as an independent research firm, not as you — this is also why buyers who picked a competitor are willing to talk candidly.
- Interviewees are told upfront that the call may be recorded and that findings (not the raw recording) may be shared with the company they spoke with about.
CRM records and sales call recordings are your own data, shared the same way as any vendor you grant read access or an export to; you are responsible for ensuring your own contracts and consent obligations to your customers permit that.
How we process it, and what we hand back
Interview calls are transcribed using AI transcription tooling. Transcripts, CRM records and sales call recordings are then analyzed using AI language models — currently Claude, provided by Anthropic — to identify decision drivers, competitive patterns, and gaps between what was logged and what buyers actually said.
Every report we deliver is read and edited by a person at TrueSignals before it reaches you. We do not forward raw interview recordings or full transcripts to you. Your findings report includes selected quotes chosen to illustrate a point, generally without attribution to a named individual unless you already know who it was and the context makes that unavoidable. We sell the analysis, not the tapes.
Your data is never used to train models. It is not pooled with any other client's data, not used to benchmark, and not used to improve our offering for anyone else. It is used to produce your findings and nothing else.
Deletion
You can request deletion of everything we hold at any point — during an engagement or after one ends. Email hello@truesignals.io and we will delete it and confirm in writing.
Absent a request, raw interview recordings, transcripts, and any CRM exports or call recordings you shared with us are deleted no later than 90 days after the relevant report is delivered. The findings report itself is yours to keep indefinitely.
Sub-processors
We use the following third parties to operate the business:
- Anthropic (Claude API): transcripts and related context are sent for analysis and drafting. Anthropic does not use API inputs to train its models. See anthropic.com/privacy.
- AI transcription tooling: to convert interview and call recordings to text. We will name the current provider on request.
- Video/voice conferencing tooling: to conduct and record buyer interviews. We will name the current provider on request.
- Vercel: hosting for this marketing site.
- Formspree: processes the enquiry forms on this site — the name, email and message you type into them.
We will tell you before adding any new sub-processor that touches your data.
Confidentiality and access
We treat everything you share, and everything an interviewee tells us, as confidential. Access inside TrueSignals is limited to the people doing your work. We do not discuss, publish, or reference any client's data, findings, or commercial situation — including in marketing. Every example on this website is illustrative and invented; none of it is drawn from a real client engagement or a real interview.
This website
The forms on this site collect the name, email, company and message you enter, so we can reply to you. We use privacy-friendly analytics to count page views. We do not use advertising cookies or third-party trackers, and we do not sell or share your contact details with anyone.
Your rights
You may request a copy of what we hold about you or your organisation, ask us to correct it, or ask us to delete it. Contact hello@truesignals.io. We respond within 30 days, usually much sooner. If you are an interviewee rather than a client, the same rights apply — contact us and we will locate and act on your interview data specifically.
Changes
We may update this page as the business changes. If a change materially affects how we handle data for an active engagement, we will tell the client contact by email rather than relying on you noticing this page.
Contact
Questions about privacy or data handling: hello@truesignals.io